Daniel Swarovski!

I am going to talk you about the person which personality is very versatile. He is romantic, and violinist, and the engineer-optics. But worldwide fame brought him not those of his undoubted merits. A small, but perfectly legitimate fake.

"Clear crystal - it's ice, hardened over the years ..."

 
  Everyone acquires extraordinary beauty, jewelery magnificent crystal stones, made by Daniel Swarovski, knew that takes up far from brilliant, but was inordinately pleased. After he bought, though fake, but similar to the present, the luxury, glamor and prestige.
Daniel Swarovski made a real revolution in the art of processing crystal. Son of a poor cutter gems, Daniel was able to make crystal rhinestones popular even among the royals. And move them to a desire to prove to others that the art is not as important material with which you work, how much is your own skill.

 
Almost every self-respecting Bohemian then had his own glass studio.
Was no exception, and the father of Daniel, but a special scale enterprise it is clearly no different. It is made of glass jewelry, hair clips and other accessories. All this is for domestic use and retail trade, not more. Swarovski Jr. several years he worked in the family business in his spare time playing the violin, and then he started boring with it. Big case - he thought - made in the big cities. For example, in Paris.

That's where Daniel went on to study chemistry, physics, mechanics and other necessary engineering science. And, having studied them, went to the World electrical exhibition. There, among the mysterious mechanisms and no less mysterious gentlemen, inventors, he wondered whether it is possible to adjust the electric current for grinding glass? It turned out that you can.
October 1, 1895 by Daniel Swarovski left home to pursue his dream, he moved to Wattens and there was punch crystal, imitating precious stones. In addition to this innovation, Swarovski has developed a unique formula and Czech crystal, which plays colors like diamond.

 

He hardly could have imagined that lays the foundation of the company, which is less than a hundred years will be the world's largest faceted crystals. The fact of imitation Swarovski no secret, because he thought his business legitimate. Its crystal looked like diamonds, and therefore could serve the same social function. Simply put, Swarovski has put on stream secular luster, prestige, eligibility and other illusions that are associated in people with precious stones. But as time passed elitism, and now even mediocre official could present wife is not being suspected of embezzlement. The saying "all is not gold that glitters" was refuted. Glitter was important.

  Wonderful Swarovski crystals have become one of the most popular products for the finishing of evening dresses, women's handbags, shoes, hair pins and brooches.
Swarovski factory filled up with orders. He had room to expand and hire 200 workers. It was then that the company and was named «Swarovski», because product on the market can not be anonymous. For several years, Swarovski and his sons brought the technology of cutting and polishing crystal to perfection. It turned out that the world only he knows how to achieve supernatural clear crystal. The main competitors of the cunning of Daniel, the famous glass factories of Venice, on the brink of ruin. Yes there Venice! Do something like that was not possible until now no one, no matter what.

Fashionista Paris and St. Petersburg, where Daniel sent samples ornaments come to a complete delight. Years passed, and crystal jewelery became part of evening gowns Marlene Dietrich, costumes by Michael Jackson, Bryan Ferry and Tina Turner. Chanel, Christian Dior, Yves Saint Laurent and many others began to sheathe their Swarovski crystal dress.
Crystal Light environment changed gallant century. From now on, the gap between rich and poor has disappeared. Vienna, Paris, St. Petersburg - all wearing Swarovski jewelry. Market jewelry and interior was conquered, but that did not stop Swarovski. Soon Swarovski crystals have been applied in optics, and in a few decades will be a unique Swarovski crystal chandeliers. In 1956, the company's founder died, leaving a thriving family business ..

   At present «Swarovski» is the largest and most respected manufacturing company rhinestones. Shops «Swarovski», filled with melodic tinkling crystal, thrive in the most prestigious areas of the capital of the world. The company «Swarovski» uses for their products only high quality raw materials and traditionally invests significant interest in a new development. Rhinestones «Swa-rovski» not fade after a decade of operation, and even after many cleanings look great, without losing its exceptional brilliance.

Giorgio Armani!

                                            

This man is the most famous designer in Italy, his clothing is admired and worn by many many people. Authoritative magazine "Forbes" magazine estimated his personal income at $ 35 million per year! And it's all about my favorite designer Giorgio Armani.

He was one of three children in a normal Italian family living in a small town near Milan. In those days it was considered good form to attach sons in medicine or law. If one of the brothers went to the lawyers, the other stars will certainly medical career. George decided to become a doctor. But after two years of study at the Faculty of Medicine of the prestigious University of Bologna Armani realized that medical career - it's not for him. . Giorgio settled laborer in the largest department store in Milan - "Rinastsente." And this is where he felt completely at ease.

Armani began to quickly move up the career ladder: the first to raise his dresser - a very responsible position - after all, "Rinastsente" is located in the heart of the city, opposite the amazing cathedral, where hundreds of tourists always pounded, and then transferred to the staff of buyers of clothing. 
 

Reviewing hundreds of suits, jackets, skirts, Armani learned to distinguish a truly elegant things of cheap consumer goods, it is like a sponge, absorbing the basics of tailor's art, trying to sort out what kind of laws or that things are in vogue or declared obsolete. After a few years in the "Rinastsente, he hires an assistant to his famous countryman Nino Cerutti to six years to sew, cut and plot patterns belonging to Cerutti of" Hitman ", which produces men's clothing. Then, becoming "free artist", he is working at the leading lights of fashion stylist - Emmanuel Ungaro and Zegna Ermenedzhilo. This "training" took 10 years, but now Armani was sure - he knows everything there is to know about the art of designer clothing.

He was 40 when he decided to put everything on the line and create their own brand. In 1974, he takes to the podium his first men's collection, one year for male followed the female line. The same in 1975 marked the beginning of his way to fame and fortune when Giorgio July 24 with Sergio Galleoti registers in Italy the company «Giorgio Armani spa».
"Card" has become a classic Armani suit, with the same s
uccess that can be worn and are still, both men and women. Thanks to its legendary so-called "formless jacket" he became known worldwide.

Armani is the first to prove that the "luxury" does not mean "uncomfortable" or "too pretentious.
For a long time he never bent only one vertex - Hollywood. American star did not want to risk trusting your image "hot Italian guy," not sophisticated and time-tested French. But after Michelle Pfeiffer appeared on the cover of the popular American glossy magazine in an Armani suit, star designer had stopped asking customers to wear to the ceremony, "Oscar."

Once to start a business, Armani had to sell the "Volkswagen". But it turned out, the game is worth the candle. Modest studio gradually developed into a huge fashion empire with a turnover of billions of dollars. Today Armani honors list is as long as the number of zeros on his bank account.
During his work in the field of fashion, Giorgio Armani has received several national and international awards, such as the highest government award in Italy, the best international designer award for professional achievement from the Council of Fashion Designers of America for men's clothing collection.

Currently, the company «Armani» produces exclusive lines for men, women's clothing and footwear collections, accessories, fancy goods, watches, perfumes and jewelry. Giorgio Armani - President, CEO, and sole shareholder of the company «Giorgio Armani SpA.", One of the largest designer fashion houses in the world. It employs 5,000 staff, he is the owner of 13 factories and 300 exclusive retail stores in 39 countries.

I love George for what he always knows exactly what women want. When I wear his clothes, I feel so comfortable, because George knows how to correctly present the female nudity.