Daniel Swarovski!

I am going to talk you about the person which personality is very versatile. He is romantic, and violinist, and the engineer-optics. But worldwide fame brought him not those of his undoubted merits. A small, but perfectly legitimate fake.

"Clear crystal - it's ice, hardened over the years ..."

 
  Everyone acquires extraordinary beauty, jewelery magnificent crystal stones, made by Daniel Swarovski, knew that takes up far from brilliant, but was inordinately pleased. After he bought, though fake, but similar to the present, the luxury, glamor and prestige.
Daniel Swarovski made a real revolution in the art of processing crystal. Son of a poor cutter gems, Daniel was able to make crystal rhinestones popular even among the royals. And move them to a desire to prove to others that the art is not as important material with which you work, how much is your own skill.

 
Almost every self-respecting Bohemian then had his own glass studio.
Was no exception, and the father of Daniel, but a special scale enterprise it is clearly no different. It is made of glass jewelry, hair clips and other accessories. All this is for domestic use and retail trade, not more. Swarovski Jr. several years he worked in the family business in his spare time playing the violin, and then he started boring with it. Big case - he thought - made in the big cities. For example, in Paris.

That's where Daniel went on to study chemistry, physics, mechanics and other necessary engineering science. And, having studied them, went to the World electrical exhibition. There, among the mysterious mechanisms and no less mysterious gentlemen, inventors, he wondered whether it is possible to adjust the electric current for grinding glass? It turned out that you can.
October 1, 1895 by Daniel Swarovski left home to pursue his dream, he moved to Wattens and there was punch crystal, imitating precious stones. In addition to this innovation, Swarovski has developed a unique formula and Czech crystal, which plays colors like diamond.

 

He hardly could have imagined that lays the foundation of the company, which is less than a hundred years will be the world's largest faceted crystals. The fact of imitation Swarovski no secret, because he thought his business legitimate. Its crystal looked like diamonds, and therefore could serve the same social function. Simply put, Swarovski has put on stream secular luster, prestige, eligibility and other illusions that are associated in people with precious stones. But as time passed elitism, and now even mediocre official could present wife is not being suspected of embezzlement. The saying "all is not gold that glitters" was refuted. Glitter was important.

  Wonderful Swarovski crystals have become one of the most popular products for the finishing of evening dresses, women's handbags, shoes, hair pins and brooches.
Swarovski factory filled up with orders. He had room to expand and hire 200 workers. It was then that the company and was named «Swarovski», because product on the market can not be anonymous. For several years, Swarovski and his sons brought the technology of cutting and polishing crystal to perfection. It turned out that the world only he knows how to achieve supernatural clear crystal. The main competitors of the cunning of Daniel, the famous glass factories of Venice, on the brink of ruin. Yes there Venice! Do something like that was not possible until now no one, no matter what.

Fashionista Paris and St. Petersburg, where Daniel sent samples ornaments come to a complete delight. Years passed, and crystal jewelery became part of evening gowns Marlene Dietrich, costumes by Michael Jackson, Bryan Ferry and Tina Turner. Chanel, Christian Dior, Yves Saint Laurent and many others began to sheathe their Swarovski crystal dress.
Crystal Light environment changed gallant century. From now on, the gap between rich and poor has disappeared. Vienna, Paris, St. Petersburg - all wearing Swarovski jewelry. Market jewelry and interior was conquered, but that did not stop Swarovski. Soon Swarovski crystals have been applied in optics, and in a few decades will be a unique Swarovski crystal chandeliers. In 1956, the company's founder died, leaving a thriving family business ..

   At present «Swarovski» is the largest and most respected manufacturing company rhinestones. Shops «Swarovski», filled with melodic tinkling crystal, thrive in the most prestigious areas of the capital of the world. The company «Swarovski» uses for their products only high quality raw materials and traditionally invests significant interest in a new development. Rhinestones «Swa-rovski» not fade after a decade of operation, and even after many cleanings look great, without losing its exceptional brilliance.