Akio Morita!

 The most famous inventor, creator of one of the leading consumer electronics companies, for many Japanese, he remained until his death boy upstart and violator of corporate traditions. Akio Morita, the last five years as with the unusual name of "founder Sony Corp.", Died Oct. 3 at age 78.
Morita managed to do quite a lot. For example - what is it, without false modesty, admits in his autobiography - to make the world respect the goods with the mark Made in Japan (before the second world mark "Made in Japan" was associated with consumers only with poor quality). Create from scratch a large corporation. Invent some unknown before the goods. Bring together the markets of Japan and America.

Japanese by birth and blood, in the business of Akio Morita was more like an American. In the "old Japanese" after the Second World War has been accepted blame the U.S. for the "Coca-Kolno civilization." Japanese companies have been done in Japanese, according to old national traditions - such was the prevailing view.

Birthday Sony (originally it was called "Tokyo Tsushin kenkuse" - Tokyo Research Laboratory of Telecommunications) - May 7, 1946. company with an initial capital of $ 500, was created by two former military engineers - Akio Morita and Masaru Ibuka. The role of their split as follows: Morita engaged primarily in general management.

Business premises - burned in the war Tokyo department store "Siroki." Staff - 20 people. Business profile? Yes, there was no structure. Morita and Ibuka know I need to make and sell a product, but could not figure out what it is. Had the idea of ​​selling pies, but the founding fathers decided that any will be able to bake cakes, and success can only bring something original.
Thus, in a single copy was made instrument called elektrorisovarka. Alas, in practice it turned out to be rice constantly undercooked then overcooked. While they were experimenting with a rice cooker and elektropechkoy (another unique design tool for cooking rice), was over the initial capital. And workers have to pay salaries. Cash managed to get by selling "black market" heating pads. The principle of operation was even easier - a spiral, covered with a cloth.

The firm then moved on to more sophisticated technologies. Attachment to the receiver, allowing to take shortwave radio in great demand on the "black market."
for the first time over the appearance of the tape bothered technical designer. Thus, Sony released a new, potentially huge market of household appliances.

The first transistor radio went on sale in 1955. He was very large and did not fit any pocket. After two years, the market has been released receiver smaller. It was the world's smallest receiver, but he was still more than the usual man's shirt pocket.

While the size of the receiver to fit the size of the pockets, the firm Morita and Ibuka changed its name. After a long study of dictionaries Akio Morita found the Latin word "sonus" - "sound." At the same time it is an English slang sonny (boy, boy). That's only in the native Japanese "dream-no" meant "to lose money," but because of the name does no good. Throwing one "n", Morita received the "Sony" (sony). The word sounded nice, did not mean anything and it remained in the name of the firm.

The list of goods, it is first released by Sony, you can also include the first transistor television (1959), the first TV based on liquid crystals (1962), the first home video recorder (1964) and the first CD (developed in conjunction with Philips). Today Sony capital estimated at 416 billion yen, the company employs 21 thousand people.

Despite loud post "founder" in 1994 Morita and Sony Corp. actually existed independently. Changes in consumer electronics sector in recent years are so significant that they easily navigate the new business formation. Digital methods of information processing, multimedia, pervasive computerization, convergence between the computer business and trade in consumer electronics - all signs of a new time. And already from a different generation of engineers and managers depends on whose fate repeat came on the market next novelty - rice or Walkman player