Enzo Ferrari!

 

Perhaps the word "speed" or "racing" in the mind of any person has a unique brand - Ferrari. This company in its history has been and continues to be an integral part of the world of racing. Present competition "Formula 1" without the Scuderia Ferrari is simply impossible.

 For the first time to the world of cars Ferrari Enzo met at the age of ten, when his father and older brother took him to racing. That was in 1908. In 13 years, son of the owner of a modest metal workshop of the town of Modena took the wheel of his father's car. But the First World War, and went racing to the periphery of society. Private Ferrari shoeing mules and repaired artillery wagon.
Intuition told Ferrari: Do not grasp at any job offer, the world of motors, which he dreamed, be sure to open doors. It happened. The automotive industry after the war began to grow rapidly, and Enzo was a test machine at the firm CMN. It would seem that the young driver pulled the winning ticket. But in 1920 he did, as it might seem from the outside, imprudent: moved to the then little-known firm Alfa-Romeo.

Intuition, and this time did not disappoint Ferrari. The company Alfa-Romeo at that time to develop better cars than the CMN. The owners of one of the first to understand: there is nothing that does not spin fast new car brand, as success in motorsport, and organized a good race team. Enzo felt: he will be able to reveal their abilities. And so it happened: Ferrari became official pilot Alfa-Romeo.
But the way Enzo Ferrari to worldwide fame was not similar to the asphalt road. In 1929, his sports career was on the verge of collapse. Global economic crisis has hit the auto industry in Italy. Alfa-Romeo started thinking about curtailing his racing program. Exit Enzo saw one: to continue to work with the company on a contractual basis. And he registered his own company, naming it uncomplicated - Scuderia Ferrari («Team Ferrari"). Because of their own money is not enough, a novice businessman took them from friends.

What allowed the novice entrepreneur quickly climb racing Olympus? Ferrari had a fantastic capacity for work, he was working 16 hours a day! And his management decisions directed all the same innate intuition. Already in the first season Scuderia Ferrari in the 22 races won eight victories. She agreed to act for the most "expensive" aces Italy. And all thanks to the fact that the owner of the team reformed payment system pilots! Ferrari abolished egalitarianism, replacing permanent salary percent of the prize money. Racers such a system like a lot more than a stable, but low wages are equalized champions and beardless beginners. In 1931, Achille Varzi on a car owned by Ferrari, set the Italian record for the amount of prize money - 247 thousand pounds for the victory. The owner of Scuderia Ferrari personally raced until 1932, until his son Dino.

In the 30 years a typical image of Ferrari, who later became known to millions of fans around the world.. Known pilot Rene Dreyfus recalled, "Enzo Ferrari had a very pleasant person, friendly disposition, but rather strict. He was engaged in the business, never mix it with the family. He was quite closed, never joked. He was going to build an empire, and I do not doubt that, in the end, so be it. "
In later years, Enzo Ferrari was not easy. In the late 60's generally thought that his days might be numbered. Production of expensive sports cars have mastered the company Lamborghini, Mazeratti, Lotus, Porshe. But Enzo dealt an unexpected blow to competitors. Being owned enterprises in Maranello and the brand Ferrari, he left his company to the Italian people by offering to consider it as a national treasure. A line of "worthy representatives of the Italian people" lined up at the entrance to Maranello almost immediately. And it was the first head of the FIAT Gianni Agnelli, who bought 50% stake in the company, letting out a prestigious car.